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Mina Lim is WYSIWYG. She has no filters, no pretensions when it comes to what she wants. And what she wants is a digitally competent, digitally connected Philippines.
Mina is the head of Oracle in the Philippines. As Managing Director for what could be the world’s fastest growing Cloud service, Lim said the future of the Philippines rests of its ability to quickly immerse into the Cloud.
“I can see a nation that is conscious of the benefits of operating on the Cloud, as it will be advantageous for both government and enterprise. Many already realize this. The Cloud frees us access to technology making it available to all,” Lim said.
“With the Oracle Cloud in particular, the same solid, high-end enterprise grade technology is offered to all organizations equally, from the small business to the large enterprise. We make no distinctions—they all get the same technology Oracle offers end to end. It is only in they way the consume it that differs. This is how we democratize technology,” Lim stresses.
The technology she mentioned is Oracle’s Autonomous Database, which she described as the world’s most popular and technologically advanced database. Revolutionizing data management, the autonomous database manages, tunes and patches itself, enabling users to innovate faster on a highly secure platform that allows users to pay for only what they use.
“The Oracle Autonomous Database, makes it easy for everyone to start operating on the Cloud. It is so intuitive, there is actually nothing much to learn and nothing much to do, which makes programmers and developers are more productive. With many available features it is easy to spin up new applications. Artificial intelligence will do a better job of analyzing data, while people can be busy creating new things,” Lim points out.
When asked what she recommends for the Philippine government to operate seamlessly and integrate the many “islands of information and data,” she said that aside from the Autonomous Database, utilizing the power of Oracle Business Cloud can deliver on the matters that are important to running a government.
This includes using Blockchain for creating a single source of truth useful for managing the business or finance side of government that may include items like the treasury, National ID System, Customs protocols (a digital blue book is an example), passport or visa processing, biddings and purchases as well as taxation can all be protected and verified by the hyperledger.
Machine learning and artificial intelligence which are now driving new business models and creating new business value can also be useful for government in managing it local government units.
“Remember the Oracle Cloud is so robust and versatile, the technology for big enterprises is available for small businesses. Thus the technology for a national government can be replicated inexpensively at the local, even barangay level,” Lim points out.
When asked how companies start their journey to the Cloud and what restrictions or limitations hamper the flight to it, Lim explains that Oracle, through local partners, start by helping identify which part of the business is ready for Cloud.
“We make businesses comfortable with the platform and they will realize the value immediately. The only restrictions I could think of right now is data sovereignty, which is prevalent in cases of banks because of policy. On the question of limitations, companies need to pay attention to budgets of course, but oftentimes after a cost-benefit analysis, every customer is able to see the value of moving to the Oracle Cloud. Other platforms may be cheaper initially, but can they do what we do? Can they guarantee this kind of security, or resilience or adaptability? Businesses see this value for money. That is why there is so much interest in the various offerings in our Cloud platform,” Lim explained.
The one-day conference in held at the Marina Bay Sands in Singapore, delivered deep insight into industry trends and breakthroughs driven by the latest technologies from Oracle. –RGBTribdino
MORE companies today are looking to equip their employees with smart mobile devices to boost their performance, guarantee connectivity anywhere and anytime, track or manage inventory to improve supply chain efficiency, improve patient care or even elevate personal experiences such as shopping. Businesses in the manufacturing, retail, healthcare, as well as transportation and logistics industries are increasingly adopting enterprise-class smartphones as a pillar of technological transformation in the face of the growing need for instant and secure communication, portability of information, aggressive bar-code data collection and long device life cycles.
Filipino CEOs today believe that business strategies should prioritize the use of emerging technologies and data analytics. More than 90 percent of CEO surveyed in the Philippine CEO Survey 2018[1] believe that innovations changed their industries in the past 10 years. And more than 40 percent of the CEO respondents said they plan to further invest in e-commerce, AI, financial technology, healthcare and software technology to improve their businesses’ operation efficiency, meet the growing demands of the market and deliver better customer experience.
According to Zebra's global Intelligent Enterprise Index, 49 percent of businesses are on the path to becoming intelligent enterprises. These companies are connecting the physical and digital worlds to drive innovation through real-time guidance, data-powered environments and collaborative mobile workflows to reduce costs, automate operations and increase productivity.
As mobility becomes more pervasive across all industries, there is a need for enterprise-class smartphones built for challenging environments. These devices can withstand the elements, survive drops and knocks, and resist water and dust. More than ever, businesses are realizing that their mobile workers require more than just the connectivity offered by a personal mobile phone.
Based on Zebra’s Future of Fulfillment study, inventory allocation, reduction in backorders, and accepting and managing product returns are just some of the major challenges logistics companies are looking to solve to achieve higher levels of customer satisfaction. With an enterprise-class smartphone, mobile workers have multiple tools in one device, providing them with voice and data connectivity, the ability to scan bar codes in any condition, and access business-class apps, utilities and software that can improve security and network access and increase staff collaboration and productivity. Businesses are increasingly using GPS to manage routes, and their enterprise-class smartphones not only help with directions but also provide access real-time information. In addition, most of these devices include a walkie-talkie functionality, which allows instant push-to-talk (PTT) calls between compatible devices, thereby enabling companies to increase real-time communication and collaboration to improve customer service.
Businesses, particularly SMBs that want to manage their budgets better and want to avoid substantial repair costs typically associated with consumer smartphones, can benefit from rugged smartphones. When companies purchase a smartphone for their business, they should look for included security features that protect their data and business-critical information.
Companies should be mindful of their devices and ensure that their smartphones and corporate data are not vulnerable to security breaches or risk becoming obsolete when a new operating system is introduced. For example, Zebra’s Mobility DNA solution includes LifeGuard for Android, which extends the life cycle and security of Zebra’s enterprise-class smartphones and mobile computers by delivering aggressive security/patch updates well beyond consumer support.
Google's Android Enterprise Recommended Program has recently announced the best rugged and enterprise-class smartphones for challenging environments. Zebra’s TC25 was recognized and described as ideal to operate in difficult conditions. Equipped with Zebra Mobility DNA, this smartphone has distinct enterprise capabilities to provide businesses with unmatched productivity, simpler application management and easier integration.
For more information on enterprise-class rugged smartphones built for businesses, visit Zebra mobile solutions.
WHO IS TRACY YEO?
Tracy Yeo is the country lead at Zebra Technologies for the Philippines and Vietnam since 2016. She is responsible for the overall business strategy, customer relations (channels partners and end users), as well as spearheading the local team in generating growth for both countries.
During her span with Zebra Technologies, Tracy worked on several key milestone projects including one that made Zebra Philippines the first country in Southeast Asia to achieve the successful implementation of a complete end-to-end solution for its client. This tremendous result further earned Tracy and her team the coveted “Strategic Win of the Year” award.
Since joining Zebra Technologies in 2012, Tracy has held various key roles including Channel Account Manager for Indonesia and Distributor Channel Account Manager for Southeast Asia before moving to her current position.
Prior to joining Zebra Technologies, Tracy has been in the telecommunications industry for about 19 years. One of her previous roles was Regional Sales Manager at Motorola Mobility Inc. where she accumulated a wealth of experience in channels management and distribution.
ABOUT ZEBRA
Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last three years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.
Tracy Yeo is the country lead at Zebra Technologies for the Philippines and Vietnam since 2016.
INNOVATIVE collaboration to make nonprofits more efficient and effective in doing good for society. This is what the Buildathon 4Good does. By bringing together enterprise solutions expertise to help solve identified needs or problems that nonprofits encounter, specific challenges can be dealt with using the powerful Netsuite platform.
To do this, the organizers utilized the brainpower and sheer number of volunteers of Netsuite employees. Solving the challenge-in-waiting of social impact organizations, with them is the reason for the project’s success.
“What usually confronts the collaborative teams are discoveries,” Peggy Duvette, Head of Social Impact, Oracle-Netsuite said.
The one-day Buildathon 4Good was held in Makati recently, participated in by leading nonprofits and social impact organizations including Gawad Kalinga Enchanted Farm, Coca-Cola Foundation, Theo and Philo Chocolate Factory, Zuellig Family Foundation and Organic Options.
From Duvette’s explanation, the Buildathon’s task is to decongest roadblocks and clear the pathways so there are more nonprofits can build more opportunities to do good.
To “be better at the business of doing good” is mantra that Evan Goldberg, Netsuite founder and a main driving force behind the company’s social impact opportunities has set from the start.
“The Buildathon 4Good is focused helping nonprofits track the donor through its life cycle, or develop customized dashboards to help them become more efficient. As an example we have had experiences where the teams from the nonprofit companies come in with an identified problem and walk out with two or more solutions,” Duvette explained.
Duvette further elaborated that the way the Buildathon 4Good works is not a simple programming or engineering solution. Participants, formed by employees of Oracle-Netsuite, interfacing with employees of selected non-profits involve themselves in solution searching, instead of merely problem solving.
As a prolific thought leader in technology & social change and women leadership for over 15 years, Duvette charges the team with a lot of energy, constantly delivering her commitment of furthering the social impact equation. Previously she was Executive Director of WiserEarth where she was responsible for growing an online community of over 80,000 members from all around the world working towards sustainability and social justice issues. She has an MBA with honors in Management and Sustainability.
At Oracle-Netsuite, she is responsible for the donation of the NetSuite products to nonprofits located all around the world as well as its capacity building program, including SuiteProBono.
SuiteProBono is a program, wherein local NetSuite employees collaborate with several nonprofit organizations and one social enterprise to craft customized solutions to the identified challenges. Employees from the product, support, and professional services departments are included. At the Buildathon 4Good prizes were awarded to the teams that were the first to analyze, create and deploy solutions on the Netsuite platform.
This is the second time the event happened in the Philippines. and coming back to the Philippines simply was the default choice.
“We chose the Philippines simply because of the natural collaborative nature of the people here. There is simply so much energy and so much enthusiasm here and it has become a prime example for the whole social impact network,” Debra Askanase, Social Impact Program Manager, Oracle NetSuite team points out.
She said as she explained the relevance of the Philippines in the Oracle-Netsuite network as it is the biggest Netsuite office outside the United States, employing over 1,000 personnel.
Askanase is at the forefront of designing capacity-building programs and opportunities for its nonprofit and social enterprise customers. For 20 years she has been working in and with nonprofit organizations. Aside from the intense social work she does, she has been on faculty of Marlboro Graduate School for several years, where she teaches through a co-learning lens.
“A Buildathon 4Good session also allows the non-profits to learn from each other. It is not uncommon that nonprofits learn from each other,” Askanase emphasizes.
Oracle-Netsuite has another high impact activity called the Hackathon 4Good, which is focused on technology or technical solutions with the Netsuite ERP instance. The Buildathons 4Good are now held globally. More and more teams of NetSuite employees collaborate with social impact organizations and make the business of doing good, better.
(This article, originally written for Techsauceph also appears in Malaya Business Insight)
The "business of doing good" is how Netsuite founder Evan Goldberg sees the role of non-profits (NGOs, social impact businesses) and he took this idea to heart and ensured that his company would develop ways to make sure these organizations becomes better at what they do through technology.
Maica Teves, executive director of SPARK joins TechSaucePH and Argomall to celebrate Women’s Month, which celebrates the compassion of and the synergy between empowered women—and raises awareness that women can help each other in a world that needs their kindness.
Mobile technology is a growth catalyst. Teves shares how she uses technology to push for the economic empowerment of women and how she chooses the best tools with which to do this.
Women’s Month celebrates the compassion of and the synergy between empowered women—and raises awareness that women can help each other in a world that needs their kindness. Mobile technology is a growth catalyst, and SPARK’s Maica Teves shares how she uses technology to push for the economic empowerment of women and how she chooses the best tools with which to do this. (Watch the interview video here)
The executive director of SPARK (Samahan ng mga Pilipina para sa Reporma at Kaunlaran) is 40 years old and she uses technology to help push the SPARK advocacy of economic empowerment for women.
Teves told Argomall that she joined SPARK “by accident. I spent nine years in Congress as a project coordinator and as a chief of staff. I worked for a fast food chain. Then went to the Senate. Then I decided to take law. The plan was that there was a job waiting for me in a law firm. While waiting to take the bar, I was part of a presidential campaign. It was where I met my boss today and it to be honest, I didn’t think I’d fail the bar. I failed the bar. I was at a loss when Vicky Garchitorena offered me a job. I decided to come on board as her operations manager.”
Her work at SPARK is “really going to grassroots communities. I guess I didn’t know the issues. The first few months we rode the MRT, took public transport, for the first time. I loved going to communities, because I this was the time I had failed the bar [exams] and I was so lost.”
With SPARK, Teves said she “realized then the value of doing service for others. You see all these women in their homes, and they’re so lost because all they know is to stay at home, take care of the children, wait for the husband to come home and they don’t even hold a single peso. It changed the way I saw life, because I didn’t see all the other issues that other women were going through. All I knew was I failed the bar and I was pretty miserable. Seeing that brought a whole new perspective.”
Teves and her colleagues at SPARK use technology to advance their advocacy: “You have your website, social media. One of our biggest funders for this year actually found SPARK through Twitter. And he said ‘I was so impressed with your Twitter account.’”
“We use technology with the women we work with,” she told Argomall. “It’s really a lot of hand-holding, so we really count on Facebook Messenger, Viber—it’s kamustahan. How are they? What do they need? Do they need additional funding?”
A good phone is mission-critical for Teves: “I often go online to purchase my phones. It’s faster. When you work in the development sector, it’s not a job. It’s a life. It’s 24/7, including Saturdays and Sundays. A lot of the work I do is online.”
She said her phone’s camera “really needs to be a good camera. We have to document our seminars and trainings and, most of the time, we don’t have the luxury of bringing a camera. So we use our mobile phones for it.”
Teves prefers devices “that are easy to use, so that is very important to me. I usually stick to brands that I know. I was always a Nokia person, then I moved to the Blackberry. Until my Blackberry died on me and I lost all my info, so I had no choice but to move to the iPhone.”
Digital connectivity, she said, is vital for “victim-survivors reaching out to us via the #RespetoNaman campaign.” She also said that social media has helped them bring the Don’t Tell Me How to Dress exhibit to different areas of the Philippines.”
Teves’ shopping advice is “Read up first. Go online. See all the specifications before purchasing. I take my time. That’s why I do a lot of shopping online. Online you’ll see the price difference. You can even Google this brand versus this brand, which one is better?” Argomall.com’s “Add to Compare” button was built specifically for this.
“I didn’t know what women empowerment was three years ago,” Teves said. “I have been able to achieve many of the things I am doing because of my mentors—not just women, but men as well. I think I will be remembered by the mentorship I’ve done. I’ve worked with many young women and that’s one of my favorite things, why I like being with SPARK.”
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Manila, Philippines – A homecoming fit for a queen is what awaits Miss Universe 2018 Catriona Gray when she returns to the Philippines in February. Gray, who resides in New York City during her reign, has been fulfilling her duties as Miss Universe and is set to fly back to the country on February 20. Alongside her Binibining Pilipinas family, Gray will hold activities with select media and VIP guests, and participate in charitable activities with the BPCI Chair, Mrs. Stella Marquez Araneta.
Gray’s philanthropic work and passion to give back remains priority among her role this year as Miss Universe. Her return to the Philippines will provide an opportunity to visit and support organizations close to her heart such as LoveYourself, an organization focused on advocating for HIV/Aids education and testing; and Smile Train, an international charity that supports 100%-free cleft repair surgery and care for children in underprivileged communities. Additionally, Gray is expected to make a visit Tondo, Manila where she has since supported Young Focus Philippines to provide access to education for children living in the area.
A highlight of Gray’s return to the Philippines will be the Grand Homecoming Parade that will provide fans and all Filipinos the opportunity to see and support Miss Universe through their attendance. The Grand Parade will take the reigning Miss Universe to the streets of Manila and Makati on February 21. Catriona will again be welcomed with a homecoming parade in Araneta Center on February 23.
Gray will return to the Smart Araneta Coliseum where her journey to the Miss Universe crown began when she became a Binibining Pilipinas Queen. A fan appreciation event will be held during her time here for fans and supporters. Additionally, people can expect a celebration as grand as the one given to Miss Universe 2015 Pia Wurtzbach, who ended a four-decade hiatus for the Philippines in the pageant.
While Pia rode a float that resembled her blue crown during her homecoming parade in 2016, Filipinos and fans everywhere are already anticipating what the iconic float for Catriona’s Metro Manila and Araneta Center parades will be.
With her crown-clinching performance on the Miss Universe stage, her now world-famous “lava walk,” and slow-mo turn, Ibong Adarna and Mt. Mayon inspired gowns, as well as a memorable final word that encouraged seeing the silver lining in every situation, Catriona has captured not just the crown, but the hearts of millions of people worldwide.
Catriona Gray’s grand homecoming is supported and spearheaded by The Binibining Pilipinas Charities Inc. and the Araneta Center.
For more updates, visit www.bbpilipinas.com and follow its social media pages, @realbbpilipinas on Facebook and Twitter and @bbpilipinasofficial on Instagram.
Photo: Courtesy of Binibining Pilipinas/Bruce Casanova
GO DADDY Inc., the world's largest Cloud platform dedicated to small, independent ventures, launched a campaign targeting small business owners and entrepreneurs in the Philippines. The campaign aims to share the benefits of creating a strong online presence using GoDaddy’s easy-to-use and integrated products and services.
To inspire Filipino small business owners and entrepreneurs, GoDaddy has partnered with AXN Asia, and TV Host and Entrepreneur Maggie Wilson-Consunji to build a campaign that captures the benefits for businesses to create a strong and secure online presence. Maggie embodies the type of passionate individuals GoDaddy empowers with their variety of online tools to help people turn their ideas into reality and grow online.
GoDaddy’s own data also suggests that there is no shortage of Filipinos who have entrepreneurial dreams.
According to the 2017 GoDaddy Gig Economy Survey, 77% of Filipinos have or have had a side business on top of a full-time job. With passion and online technology at the forefront of helping them maintain their entrepreneurial endeavors and reach more customers, 72% of them aim to become full-time business owners within the next five years.
Maggie Wilson-Consunji is one of those entrepreneurs who have started to turn their passions into successful business endeavors. Using her in-depth knowledge and interest for interior design and her love for food, she conceptualized a café and store where people can shop for unique home décor and furniture to enhance their homes, and at the same time, enjoy rich blends of brewed coffee and sumptuous sandwiches. The result: Casa Consunji.
“Inspired by travels to different countries, I’ve always wanted a place where people have a nice selection of décor and home goods from other parts of the world that are unique, interesting, and special—pieces that I would like to have in my own home,” shares Maggie. “Casa Consunji is exactly that place and it very much represents my personal brand in every way.”
Already bringing the cafe and home store combo to life at Acacia Estates in Taguig City, Maggie knew that to reach her target market, she needed to cast a wider net. Together with GoDaddy, she built a website with an SSL Certificate for added security protection, to help establish her online presence. The site also has a convenient e-commerce portal for her customers to be able to shop online.
“Having a strong and secure online presence is key to help my ventures, like Casa Consunji, get discovered and attract more customers. I am able to reach people who otherwise wouldn’t know about my business with my website, and make it easier for them to buy with my online store,” Maggie adds.
Logging on www.CasaConsunji.com, people can find information about Maggie’s unique home décor products and services.
While creating a website sounds like a challenging endeavor, it’s not as complex as it seems with the right online tools.
“It’s never been easier to start a business online, with more tools now easily available and more affordable. The time is now for Filipino small business owners and entrepreneurs to consider how an online presence can help their venture grow. With GoDaddy Website Builder for example, you can create a professional website in under an hour without having a lot of technical knowledge,” advises Tina Shieh, GoDaddy Senior Marketing Manager for Asia.
Maggie’s new website proves that with online tools such as GoDaddy Website Builder, people can build a beautiful and professional looking website in the time it practically takes them to watch an episode of their favorite TV show. It’s also an avenue to help entrepreneurs and small business owners promote their products and services and engage with their customers, in their local area and across the country.
The partnership raises awareness on the benefits of creating an online presence using robust online tools that are both easy-to-use and affordable.
Find out more about GoDaddy and Maggie’s partnership by watching this video. Please click the link below.
THE Philippines may very well be at the forefront of the digital wave. Of all the factors crucial to a country’s digital transformation, a young population is arguably the most important one. The Philippines is already one of Asia’s youngest nations with a median age of 23 in a population of 104 million.
Young people are typically faster to learn new technologies. Not only do they adapt to change first, they also push the frontiers of tech adoption the world over. In recent years, it is the vibrancy of young people that has reliably helped unleash economic growth.
Digital transformation in the Philippines has been a favorite theme for consumers, businesses, and the government. Deemed as a world leader in social media, there are about 67 million Facebook accounts in the Philippines according to the UK-based group “We Are Social.” There’s also so much growth and potential in e-commerce. In 2017 alone, Filipino consumers spent around $2.16B (P140B) on online shopping. Only recently, the Philippines ranked Top 12th Internet user globally according to Internet World Stats.
However, the excitement around the promising numbers is not enough. Equally important, if not more, is the need to ensure that the country has the right infrastructure, processes, and technologies in place that enable and empower digital growth.
In the case of the Philippines, it starts with three Ss.
SCALE. The most basic requirement for going digital is access to the Internet. Despite recent progress, Philippines lags behind on this front. According to the data from Statista.com, only 62.9 percent of the Philippines population had access to the Internet as of June 2017. That compares with 78.3 percent in Malaysia, 82.4 percent in Thailand and 83.6 percent in Singapore.
The country needs to ensure that the remaining population gets access to the Internet to bring them into the digital fold and fully exploit its potential.
Additionally, it is critical to ensure that access is affordable as well. According to the World Economic Forum’s Global Information Technology Report (GITR) 2016, The Philippines falls behind ASEAN peers in terms of affordability of information and communication (ICT) services.
For its part, the government has recognized this. In its National Broadband Plan, the government has clearly stated that it wants to ensure an “inclusive” broadband infrastructure, one that is relevant and accessible to all segments of the society, including the marginalized sectors, and is affordable.
SPEED. With the government’s focus on improving access, Philippines has a unique opportunity to address another key issue, that of speed. According to Akamai’s Q1 2017 State of the Internet report, Philippines had the lowest average connection speeds among all surveyed Asia Pacific countries/regions, at 5.5 Mbps.
Our current government has approved a plan to deploy a national broadband network at an estimated cost of $1.5B to $4.0B (P77B to P200B) over the next three to five years. This presents a great opportunity for the country to deploy state-of-the art infrastructure, one that is ready to leverage technologies like 5G, and leapfrog more developed nations.
The 5G network is expected to offer new capabilities in high speed connectivity, both for mobile and fixed broadband services. This will open up huge amount of opportunities for consumers, businesses and the government. For consumers, they will able to access more content and services online, and do so faster and more cheaply. This, in turn, will allow businesses to cater to consumers’ growing demands and also monetize new products and services. Finally, for the government, it opens up opportunities to provide enhanced citizen services across the country at relatively lower costs.
SECURITY. As online access improves, more people and devices come online, and digital transformation gathers pace across the country, it will be crucial to ensure that the infrastructure is secure to provide safeguards against any cyberattacks.
The scale of the challenge on this front is massive. According to the recent Cisco 2018 Asia Pacific Security Capabilities Benchmark Study, 43 percent of companies in Philippines receive more than 5,000 security alerts per day.
However, security professionals in the country are grappling with delivering an efficient, coordinated response to the alerts. The report highlighted that only 51 percent of threats are actually investigated. And of those threats that are investigated and found to be legitimate, only 51 percent are actually acted upon.
To address this challenge cybersecurity needs to be an intrinsic part of all things digital, not an afterthought. To achieve this, all stakeholders need to work together in a coordinated manner. Businesses need to raise awareness about the issue with their staff, have proper processes in place on how to deal with cyberattacks and deploy the right technologies to help identify, block or address any attacks.
Regulators need to design policies and laws that will deter malicious actors from taking the risk of launching such attacks. They also need to ensure strict implementation of these to show intent. Finally, we need to develop local cybersecurity talent. There is huge shortage of talent in the sector and it is critical that we develop local capabilities so that we have the manpower to support the country’s digital drive in a sustainable manner for years to come.
If the abovementioned factors are addressed properly, Philippines can add a fourth S to its digital transformation journey – Success. The inventor of the World Wide Web, Tim Berners-Lee, said that “the future is still so much bigger than the past.” There is already so much potential in Philippines, we must simply learn to harness it and create an enabling environment for true digital transformation to happen.
A rising star in digital marketing and advocacy is getting some much-deserved recognition: Fleire Castro was named one of Campaign Asia’s 40 Under 40 last month, and in New York City on Nov. 16 will be presented a Stevie Award for Women in Business.
Castro is the sole proprietor of Third Team Media, a digital marketing agency headquartered in Lapu Lapu City, Cebu.
She was born and raised in Iligan City. Her father was a municipal civil servant and her mother was a public school teacher. She attended High school at MSUIIT IDS (Integrated Developmental School). Castro then enrolled at Mindanao State University – Iligan Institute of Technology, graduating cum Laude in 2005 with a B.S. in Information Technology – Business Software Development.
Castro went to work in the corporate information technology industry. A few years later, she learned she was pregnant, changed jobs, moved to a new city, and got married, all within the span of a single year. She worked as a freelance digital marketing consultant until 2010 when she opened Third Team Media, offering social media management, search engine marketing, digital advertising, and content creation. The agency quickly established a distinguished client list which includes AboitizLand and CitySavings Bank. Castro is particularly proud of the Mactan Cebu International Airport Terminal 2 launch campaign her agency conducted, running their Best Summer Ever campaign and a content series leading to the opening of Terminal 2.
Third Team Media won a Silver Stevie® Award in the Services Company of the Year category in the first annual Asia-Pacific Stevie Awards in 2014. Other awardees from the Philippines that year included ABS-CBN, Medical Observer Philippines, Robinsons Land Corporation, and Telus International.
In 2015 she was invited to the Global Entrepreneurship Summit in Nairobi, Kenya – an event organized by former US President Barack Obama. Later that year the US Department of State accepted Castro into the Young Southeast Asian Leaders Initiative (YSALI) for the Professional Fellowship Program, teaching at-risk youth in Chicago digital storytelling skills and how to recognize online opportunities.
However Castro’s accolades this year are for her work outside Third Team Media as much as within it.
In March 2017 Castro became a member of the team that founded Project BASS – Bandwidth and Signal Statistics, an app that crowdsources location-based bandwidth and signal strength measurements. Telcos use the collected data in order to isolate issues or re-route surplus bandwidth to more needy areas. It provides handset makers data to compare field performance of each of their units. A bandwidth map guides businesses in where to target their offerings and end-users in making purchase decisions. Project BASS is currently in partnership with DICT to measure the bandwidth speed and quality of the telcos in the Philippines.
Just two months later in May, Castro founded bloodlife.ph, a platform that connects Filipinos who need blood to potential donors.
Third Team Media is an agency of millennials, for millennials, and Castro is demonstrating that youth is no barrier to quality, creativity and professionalism, both in her advocacies and her campaign creation. On November 16, in New York City, Castro will learn if she's won the gold, silver or bronze Stevie. Whichever it is, it won't be the last award this millennial garners for what is already a distinguished career.
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Photo shows a young student learning code using the game Minecraft.
Many of the major scientific and technological breakthroughs were made by or discovered by women. Ada Lovelace for example, is known in the information technology world as the first programmer using code. She developed an algorithm intended to be executed by the first modern computer known as the Analytical Engine. Madamé Marie Curie her findings on radioactivity. Three women, mathematician Katherine Johnson, aerospace engineer Mary Jackson and human computer and mathematician Dorothy Vaughan helped map the crucial formulas needed to get a manned spaceship into earth’s orbit preparatory to the moon landing. Their exploits made into a movie called “Hidden Figures.”
Women definitely have a place in science and technology. And to forward this idea, technology leader Microsoft, in celebration of the International Women’s Month, launched the #MakeWhatsNext campaign, aimed at encouraging young women to pursue careers in Science, Technology, Engineering and Math (STEM).
“We want to change the way young women view STEM by letting them envision how technology, science, engineering can be tools used to solve global challenges; how their interests today could turn into a job of the future,” Dr. Daiana Beitler, Philanthropies Director, Microsoft Asia said.
DIGIGIRLZ 2018. To effect this initiative, Microsoft gathered over 200 female Filipina learners from various schools for DigiGirlz 2018—designed inspire young women to pursue careers in the field of STEM.
“The Philippines is one of the most gender equal countries in the world and is in fact the only Asian country in the top ten of the World Economic Forum’s Global Gender Gap report in 2017. With DigiGirlz, Microsoft seeks not just to further improve gender equality in the country, but also to empower women to do and achieve more with technology,” Hans Bayaborda, Managing Director, Microsoft Philippines explained.
The program aimed to; 1) Increase awareness about what we, together with our partners, are doing to reduce the gender gap in STEM; 2) Influence audience to believe that STEM can lead to exciting and meaningful career paths, by enabling them to tackle big challenges impacting people and the world; 3) Empower audience with resources to learn about computer science and STEM career paths.
“We’re inviting girls to explore their passions further and gain insights from LinkedIn on how to make their dream job a reality. To make it happen, we are introducing all girls, including those from underserved communities, to female role models from different industries as well as hands-on, purpose-driven experiences where STEM concepts are linked to real-life situations,” Beitler said.
GIRLS WILL CODE. Isabel Sieh is 15 years old. She is proficient in Java, C++ and is starting out with Python. These are programming languages that may be alien to many, but is slang to her. At her age she is considered as the youngest programmer in the country. Sieh shared the story of how she founded her company, “Girls Will Code” when she was 11. She spoke of how her love for coding opened the door for other young girls to break the barrier and pursuit a career in STEM. Her company, encourages young women to code debunking most of the myths surrounding the field.
The 200 female learners in attendance had the chance to hear other stories of prominent female figures in various fields at the Asia Pacific College. Deputy Speaker of the House of Representative Sharon Garin enlightened the young girls as she shared her experiences working in a male-dominated environment. She reminded the students to be brave, to talk louder, study harder and never let gender become a barrier in achieving more.
“Education is the key to make women free,” she said in the hopes of inspiring the young minds.
Women from Microsoft also shared their own personal stories of empowerment. Microsoft Philippines’ OCP director Eileen Ong encouraged more girls to not be bound by gender stereotypes and pursue a career in STEM.
Clarissa Segismundo, Microsoft Education Programs Lead, shared the value of taking risks, of the difference between learning-it-all and knowing-it all, and of the importance of finding your purpose.
The plenary also covered the importance of inclusion and diversity; how technology is making waves to equalize people with disability. The message? DigiGirlz of today who will become the women of tech tomorrow, will carry the torch to invent something that will eventually benefit the world.
(LESS THAN AN) HOUR OF CODE. In addition to the plenary, the young women were invited to envision their careers, acquire new skills, and see the jobs of tomorrow related to STEM through coding sessions, soft skill workshops, and interactive demos on AI, Coding, and HoloLens. They experienced hands on coding by doing Minecraft’s Hour of Code with most learners finishing the coding session in less than hour!
“The stereotype that only men can excel in the tech and engineering industries is wrong. In this digital age, the future career opportunities will be in STEM, and we have a responsibility to encourage and support young women to follow this path. By choosing a career in STEM, young women and men will achieve their true potential and help change the world,” Wendy Johnstone, Microsoft General Manager, Marketing and Operations concluded.
To learn more about #MakeWhatsNext, visit www.makewhatsnext.com. To find out more about Microsoft Philanthropies’ initiatives in the Philippines, search for microsoft-philanthropies. – Raymond G.B. Tribdino
IN today’s age of data overload, organizations now are urged to take on valuable steps in taking good care of their client’s private data. This directive is integral, especially for businesses here in the Philippines, since the National Privacy Commission (NPC) recently ignited its campaign to penalize all the violators of the Republic Act 10173, otherwise known as the Data Privacy Act of 2012.
Since it took effect on September 9, 2016, the comprehensive and strict privacy legislation mandates the “protection of the fundamental human right of privacy and communication while ensuring the free-flow of information to promote innovation and growth.” While it applies to individuals and legal entities that process personal information in the country, it should also be implemented by global businesses with equipment based in the Philippines. The act further applies to the processing of personal information of any Filipino regardless of where they reside.
For those who are not yet compliant, the question now is: Is it too late for them to adhere to it? As of writing, preparations for the data privacy act is past crunch time. In fact, NPC’s campaign to inspect and check the compliance of companies across industries is now in full blast. Thus, a hasty action is necessary—or else, a non-complaint may face a sanction of up to three years in jail, (for officials), and fines amounting to P2M.
To ensure compliance and avoid compromising the personal data of their clients, NPC noted five pillars that organizations should consider. Reviewing these points are crucial, especially for those who are not yet compliant, as a guide to monitor to know their status of amenableness.
Commit to comply. Companies that deal with client’s personal information are required to designate a data protection officer, who will be accountable for compliance with the rules and regulations related to data protection and privacy.
Know your risks. A privacy impact assessment is mandated so that businesses can institute proper organizational and technical security measures. This evaluation should identify the company’s processes, as well as the risks and threats associated with them.
Be accountable. Organizations should create their privacy management program by writing a security manual that will align everyone in the same direction in facilitating compliance with the data privacy act. This manual will also come useful in mitigating the impacts in case of a data breach.
Demonstrate your compliance. Upon the creation of the data privacy program, it must be implemented. As it necessitates, it should be assessed, reviewed, and even revised continuously. Of course, training for security officers must also be conducted.
Be prepared for a breach. All personal information controllers and processors should implement a security incident management policy. This policy is for managing security incidents, including data breaches. This rule also says that upon the discovery of the breach, organizations must conduct an initial assessment, mitigate its impact, and notify the affected parties, as well as the NPC, within 72 hours of discovery.
As a way of speeding up compliance, it will be beneficial to integrate security solutions, employee training and even hiring external data privacy services to your organization. While there are many systems integrators present in the country, it pays to hire someone that uses a methodology that works based on the five basic principles of information security. It includes confidentiality, availability, accessibility, authentication/authorization, and accountability/non-repudiation.
Another consideration would be the kind of solutions that they offer since it must be able to tailor fit with the organizations' environment so that it can tackle their network, data, information, and user security requirements. There are other features that the integrator must also offer, like the 24/7 customer service, among others.
At Fujitsu Philippines, we dedicate to assist organizations to comply with the standards. With over four decades of experience, it is always our commitment to work with all stakeholders in protecting personal data and privacy, which in turn can contribute to shaping a better and safer tomorrow for the country.
Zebra empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. Founded in 1969, Zebra provided 50 years of technology expertise, leadership and innovation. The company delivers industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help customers make business-critical decisions. Zebra’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care.
Zebra’s portfolio of intelligent edge solutions, platform and devices includes mobile computing devices, printing supplies and equipment, data capture devices, RFID readers and antennas, location solution products and real-time locating systems (RTLS) to name a few.
Zebra’s portfolio of intelligent edge solutions and devices is designed to deliver a performance edge wherever the front line may be. Zebra devices offer reliability, ruggedness and ease of use that front-line users demand. The solutions are delivered in collaboration with a specialized ecosystem of partners, that enable customers to create smart environments and optimize operations through connected, collaborative workflows.
With about 7, 400 employees in more than 100 offices across 45 countries, Zebra continues to grow and work with the world’s top companies as well as 10,000 channel partners in more than 100 countries. For the last three years, Zebra ranked on Forbes’ list of America’s Best Employers as the company remain committed to its promise to deliver performance edge solutions and devices ti their partner businesses.
Tracy Yeo, Country Lead, Philippines and Vietnam
Tracy Yeo is the country lead at Zebra Technologies for the Philippines and Vietnam since 2016. She is responsible for the overall business strategy, customer relations (channels partners and end users), as well as spearheading the local team in generating growth for both countries.
During her span with Zebra Technologies, Tracy worked on several key milestone projects including one that made Zebra Philippines the first country in Southeast Asia to achieve the successful implementation of a complete end-to-end solution for its client. This tremendous result further earned Tracy and her team the coveted “Strategic Win of the Year” award.
Since joining Zebra Technologies in 2012, Tracy has held various key roles including Channel Account Manager for Indonesia and Distributor Channel Account Manager for Southeast Asia before moving to her current position.
Prior to joining Zebra Technologies, Tracy has been in the telecommunications industry for about 19 years. One of her previous roles was Regional Sales Manager at Motorola Mobility Inc. where she accumulated a wealth of experience in channels management and distribution.
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