Raymond G.B. Tribdino

ROBOTIC transporters are not far in Hino’s mind when it developed the Flatformer--a flexible, driverless, mobility concept truck. 

This concept vehicle will provide  endless personalities  and it will change the transportation of goods and people. services to include even operations. 

This is exactly how Hino Motors, one of Japan’s leading manufacturer of commercial vehicles, presented its “Flatformer” concept vehicle. On display at Hino’s booth as the Tokyo Motor Show 2019, it is most innovative execution, and is listed as the “battery-electric model truck of the future.”

With a cargo hold composed of stacked storage boxes that could be sorted out using a swapping mechanism that works like a kid’s slide puzzle, the system would help parcel delivery companies to sort, load and deliver goods more efficiently. But that is just one concept.

Multi-passenger mini-transporters could be the future of the Philippine jeepney. The next generation food truck, a mobile health center, a moving call center, an on-the-scene hospital during disasters or even a mobile massage and spa center. The possibilities are endless because the Flatformer is basically an open-source design.

Its skills and strength comes from two main components. 

First, is the unique rigid chassis that cleverly carries the whole weight of the vehicle while, spreading the weight of its load over the width of the frame. 

The second is the compact modular technology of the drivetrain wherein entire components reside within the wheel housing. This innovative idea takes away component parts such as the axle, leaf springs, shock absorbers, and driveshaft from taking up needed space. Instead, a single part with the electric motor, suspension and brakes, and electronic controls enclosed, are mounted to the sides of the frame to create the fully flat chassis.

“The idea is to produce only one form of truck bed upon which businesses can change or customize what they put on it depending on what they need or what services they offer at that moment. It is like changing the personality of the vehicle when it is demanded by the customer. Also, there is no need for a driver, thus no need for a front cab. It will all be autonomous,” Kunihiko Watanabe of Hino’s Future Project Group, Corporate Design Division explained. 

The FlatFormer is seen as the innovative solution that can change the concept of cargo mobility. Since it  will be made available based on a subscription, instead of a leasing model, companies need not purchase it, but instead pay Hino a fee for the use of the vehicle when needed. This cuts down the cost of maintenance to almost nothing. And like any normal subscription service, payment is per use.

“The idea of the Flatformer is for greater efficiency. It will make the mobility of people and goods, not also faster, but also relatively cheaper because of lower capital outlay over the long term. Since Hino owns the running machine, there is no need to invest in the hardware itself,” Watanabe explains.

It can evolve mobility to whatever is needed at a particular moment—an important characteristic of the digital age where both personalization and immediate gratification are success determinants. Operated entirely by a connected network, possibly a Cloud service, the movement of each vehicle can be tracked, traced and run autonomously. It can even be programmed in conjunction with other Flatformers on the road. 

Since it is a mobile space that delivers services directly it can also be reconfigured quickly if there is a big demand for transporting people such as during rush hour, for example, more can be deployed to do that service. 

For commuters, it can also be the “last mile” carrier that can hook up with bigger buses or even trains. Theoretically, passengers can step on-board the mini-bus connected by a small platform even while in motion.

“This is the excellent value that the Flatformer can provide. It becomes efficient in cost and operation so that businesses can focus on making customers happy, or providing good services. Hino’s presentation of the Flatformer shows our vision of creating a sustainable and people-focused future by reinventing the concept of mobility to deliver new value,” Watanabe added.

Though the production versions of the Hino Flatformer is most likely years away, Watanabe says that the demands of the market both in Japan and globally can accelerate the development of autonomous driving transporters and Hino is ready when that happens.

46th Tokyo Motor Show

Hino Motors Japan President and CEO 

Hino's Yoshio Shimo at the 46th Tokyo Motor Show

Transporting Happiness Everyday! Hino's mobility concept is a driverless, electric-powered transport platform.



From the Jollibee Press Office

INNOVATION is nothing new to Jollibee. The fast-food company has introduced many management systems and technologies that has made their line up of food even more delicious.

Jollibee, everyone’s well-loved red bee, gives people more reasons to be joyful as it shifts to a more environmentally friendly way of delivering your favorite meals! 

In partnership with ECOS Environmental Foundation, Inc. which seeks to achieve environmentally sustainable development, and together with the Department of Transportation, Jollibee is taking the lead in revolutionizing environmentally conscious transportation for delivery. The company is launching its initial fleet of E-bikes, the first road-legal E-bikes in the country, in its bid to reduce its carbon footprint and impact to the environment.

“We’re extremely thrilled and proud to partner with Jollibee in this positive undertaking”, said Shinsuke Kawauchi of ECOS Environment Foundation Inc. and Environmentally Sustainable Technology Development Inc (ESTD). “With the amount of deliveries that Jollibee riders do within the day, shifting to the use of E-bikes can play a huge role in making their operations more sustainable and efficient, by reducing environmental impact thanks to zero emissions.”

Made and assembled in Japan, the Jollibee Delivery E-bikes—to be first rolled out in three branches: Jollibee Emerald Avenue (Ortigas Center, Pasig), Jollibee BGC Triangle (BGC, Taguig), and Jollibee Molino (Cavite)—are lightweight, do not need gasoline or fuel, and come equipped with E-push technology, making it easier to ride in rough terrain or even steep slopes. 

In addition, when compared to traditional motorcycles, the Jollibee Delivery E-bikes have a longer motor lifespan of 15 to 20 years, a 4 to 5-year battery life, are noise-free and run with zero CO2 emissions. Thus, long-term operational costs are made cheaper, more economical, and eco-friendly. 

By rolling them out in bustling CBDs, Jollibee aims to reduce emissions in an ever-crowded metropolis, playing an important role in mitigating climate change.

“We at Jollibee acknowledge the role that companies need to play in affecting positive change. We’re happy to share that we are piloting various initiatives, one of which is the use of E-bikes for Jollibee Delivery, to drive eco-friendly efforts in the country,” says Mario Malalis, Integrated Back-end Delivery Director of Jollibee National Business Channels.

After its pilot run, Jollibee plans to eventually replace its existing motorcycle fleet with the E-bikes. “Yes, it’s a small step, but a necessary one as we continue to come up with more ways to help care for our environment. We’re also looking at launching other eco-friendly initiatives in the near future,” added Malalis.

 To be initially rolled-out in three branches: Jollibee Emerald Avenue (Ortigas Center, Pasig), Jollibee BGC Triangle (BGC, Taguig), and Jollibee Molino (Cavite), these E-bikes are lightweight, do not need gasoline or fuel, and come equipped with E-push technology, making it easier to ride in rough terrain or even steep slopes. Moreover, compared to traditional motorcycles, the Jollibee Delivery E-bikes have a longer motor lifespan of 15 to 20 years, a 4 to 5-year battery life, are noise-free and run with zero CO2 emissions resulting in true operational efficiency. 

Jollibee with the EV bike

Photo shows Jollibee introducing its new E-bike delivery motorcycle.  With the goal of reducing their carbon footprint and the overall environmental impact of their operations, Jollibee recently signed a memorandum of agreement (MOA) with ECOS Environment Foundation, Inc., as it takes the lead in revolutionizing the use of E-bikes for their delivery fleet.



Lalamove Press Office

LALAMOVE, the leading on-demand delivery app, has partnered with one of the leading motorcycle dealers in the country, Transcycle and Powercycle, to provide motorcycle financing plus discounted spare parts, engine oil, and after-sales services to benefit more than 30,000 partner drivers in Luzon and Cebu.

Through the partnership, Lalamove partner drivers can now acquire and upgrade their motorcycles and choose from a wide variety of motorcycle brands — Honda, Kawasaki, Suzuki, and Yamaha. Lalamove partner drivers can also enjoy lower down payments and faster approval with easier requirements, coupled with the efficient after-sales services Transcycle and Powercycle can provide.

Big discounts on spare parts, motorcycle accessories, and engine oil and services will also be extended to Lalamove partner drivers. This is available in over 35 Transcycle and Powercycle branches covering Greater Manila and Cebu, which are key areas where Lalamove currently operates.

“Aside from the nationwide coverage which is a first for us, what’s great about this partnership is that both full-time and part-time partner drivers have ease of availment as they don’t need to show a pay slip or go through a stringent and rigorous process to get a new motorcycle unit,” shares Dannah Majarocon, Managing Director of Lalamove. “This shows that Lalamove is not only a platform that provides countless opportunities to earn, but also a platform that provides the best benefits by partnering with companies like Transcycle and Powercycle,” she added.

“We believe this is the perfect partnership since we share Lalamove’s vision of enabling and empowering drivers. In Transcycle, we are your ‘Kasabay sa Tagumpay ng Buhay.’ We believe we are embodiments of hope and inspiration, and that everyone who patronizes our products and services in Transcycle and Powercycle will truly be living up to this vision with us,” said Tirso Arnado, Vice President for Sales and Collection of Transcycle and Powercycle. “By providing exclusive discounts for sales, services, and spare parts, we become a one-stop shop for all your motorcycle needs, giving Lalamove partner drivers peace of mind while on the road,” he added.

Transcycle carries the brands Honda, Kawasaki, Suzuki, and Yamaha, while Powercycle is an exclusive 3S shop of Honda. As part of the partnership, they are offering free change oil service and minor tune-up to all Lalamove-registered motorcycles at all participating Metro Manila branches until August 2019.

Learn More

PHOTO ABOVE: (from left to right) Christina Tolentino, Institutional Sales Manager of Transcycle & Powercycle; Tirso Arnado, Vice President for Sales and Collection of Transcycle & Powercycle; Dannah Majarocon, Managing Director of Lalamove; Akiko Sumulong, Strategic Partnerships Manager of Lalamove

Lalamove is an on-demand logistics company in Asia that matches users and drivers to provide same-day delivery and courier services. To date, the Lalamove delivery platform is present in over 140 cities across Southeast Asia.


Gentrade International Philippines, Inc. (GIPI) operates under the trade name of Transcycle and is one of the leading motorcycle dealers in the countr.

Powercycle, is an exclusive 3S (sales, services, & spare parts) shop of Honda. Today, Transcycle and Powercycle have more than 200 branches in key cities and municipalities nationwide, providing motorcycle sales and financing, spare parts, accessories, engine oils, and after-sales services.


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